blue roof denim is a premium denim boutique for men and women. While the concept may seem somewhat ordinary, the journey to blue roof denim has been extraordinary.

THE HISTORY

With the success of our retail store, blue denim boutique at Canal Place in New Orleans, the next logical step was to build an e-commerce site to serve as a compliment to the retail storefront. With plans underway and moving forward, things changed August 29, 2005 as Hurricane Katrina hit New Orleans, and put a halt to business as usual.

THE RECOVERY

With the magnitude of Katrina's devastation becoming more apparent each day, we decided no better time than the present to put the web store as our first priority. In so doing, we believe that we have built a site and a store that represent the quality of product, and customer service that can be appreciated by the fashion forward shopper. We hope you will agree.

Incidentally, we built on higher ground this time.

MAKING LEMONADE

The old saying says that “When life gives you lemons”, well you know the rest. The result is our “Lemonade”, blue roof denim. Take a look around the site, I hope you find what you are looking for. If not, give me a call or email, I will do everything I can to make each visit here the best shopping experience you can remember. We are all about personal service, and happy to go the extra mile at any time.

Come back soon. Thanks.
Eden B. Gorney

BLUE ROOF: that awful blue tarp that FEMA pulls over the roof of a home after a hurricane blows through.